Domain Name Market Maker

MARKET MAKERS

Every major financial market has one. It brings liquidity to the market place. What good is spending $25 to $100 for a domain name appraisal if the party doing the appraising won't buy the domain at or (anywhere) near the appraised price? So, if domain appraisers won't step up to buy a domain name at the lower end of their own appraised value, this speaks volumes about the real value of the domain.

A market maker puts its money where its mouth is and brings instant credibility to the market place. IMHO, every domain appraisal should include a specific dollar amount for which the appraising company would immediately acquire the appraised domain.

Of course, when a market maker has to walk the talk, domain appraisal values will probably begin to plummet - but that's okay because, in such case, a meaningful, real world benchmark by which domain values can be measured will have emerged instead of the wishful thinking that goes along with a "certified" appraisal certificate that says very little about the underlying value of the domain name.

A market maker changes everything.