DnFactor Domains

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What's All The Fuss About?

When search engines began feeding text ads to otherwise empty websites displaying only illustrations of yellow hard-hats accompanied by the words, “UNDER CONSTRUCTION”, little did these behemoths of search know they were setting in motion one of the greatest treasure hunts of all time, but instead of Gold Doubloons and Pieces of Eight, this modern day bounty took the form of highly prized, generic, descriptive keywords and phrases followed by a period and the letters, “com”, “net” & “org”. There be no fool’s gold here, but rich, digital bullion of the intellectual kind: DOMAIN GOLD.

What could not have been predicted was that this strategic move to monetize websites without content would virtually ensure that the majority of those pages, published to the most popular of all keywords and phrases searched globally by millions each day, would NOT be developed into the ultimate content rich ecommerce sites and information portals represented by the keywords and phrases contained in the domain name, but would instead become a testament to the treasure hunter and the anathema of the site visitor: PARKED PAGES.

In response to market changes and declining revenues, the parked page business model has slowly evolved over the years in an attempt to meet the ever increasing demands of the search engine algorithm taskmasters.

Today, mass development of domain name portfolios is all the rage. The domainer recipe for feeding an information hungry public largely consists of ad networks and affiliate programs combined with scraped content half-baked to perfection and served-up with an oversized pinch of SEO to taste.

What’s wrong with this recipe? Instead of satisfying the site visitor, this approach is largely intended to feed the domainer. The site visitor is simply a means to getting paid. Not a great strategy for restaurants – or domain names.

It’s all about bringing value to the Site Visitor. This is exactly what the search engines want and what the site visitors deserve.

Domain names offer unprecedented opportunity to create a virtual internet business presence that pays in hard dollars. With good ideas and a broadband connection, the potential is unlimited. For the novice domain investor, DnFactor.com may help avoid many of the pitfalls and mistakes that are all too common for those who choose to become name pioneers of the digital kind.

Billion Dollar Secret

Google's domination of the search engine market is common knowledge. What is not so widely known is that Google is like a modern day, digital version of the vending machine. But instead of setting up physical routes and dispensing gumballs, candy bars, plastic encased rubber spiders and soft drinks, Google dispenses information. And for that it gets paid very, very well. Billions of dollars that Google earns is revenue directly generated from those little text box ads that appear on its search result's pages as well as text ads that appear on millions of independantly owned websites that are a part of Google's advertising distribution network.

Google shares those ad revenues with owners of millions of sites within its advertising network. Even if you have only a one page website, you still have the opportunity to participate in Google's advertising program called AdSense. For entrepreneurs with hundreds or thousands of websites, this arrangement has the potential to generate huge income.

There are different ways of determining earnings, but the Pay Per Click (PPC) model is probably the most popular. Everytime a text ad is clicked - forwarding the site visitor to the paying advertiser's website - the owner of the forwarding website gets paid a share of the advertising fee Google charges the advertiser. Each click can cost the advertiser as little as $.05 or as much as $200! That's right, for one click.

Make no mistake, Google's advertising network is a money making machine of the highest order.

DnFactor Blog

Conflicts of Interest

by Sid on August 1, 2015

One of the phrases that has stuck with me since law school is this one having to do with ethical guidelines:

"Avoid even the appearance of impropriety."

Following this advice means to stay far enough on the safe side of the line that most risks are reduced significantly. It also means that you are less likely to take advantage of a situation where the benefits flow in only one direction.

I can't help but wonder how different the domaining industry might be if it reflected the values expressed in those words. When I look at the DomainTools.com daily update showing past domain name drops from my company portfolio that have been picked-up immediately following deletion,  I am puzzled when I see the new record owner is a registrar or third party affiliated with the registrar I initially used to register the domain.* The first question that goes through ...

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What's in a Name?

by Sid on January 3, 2014

After posting the domain KonaDiscounts.com to the NamePros.com "Reg of the Day" thread, the question of possible trademark infringement was raised in relation to the word, "Kona."

My reply:

If you go to the USPTO website, you'll see the following marks registered relating to the word, "Kona":


Each of these separate entities is allowed to use the word "Kona" because the mark can be registered for a wide and diverse number of classifications representing different products and services - none of which compete directly with the other.

Additionally, "Kona" is what the western geographic coastal area of the Big Island of Hawaii is referred to. It is no more a violation of trademark law to use "Kona" than it would be to use "Los Angeles" if a business ...

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I want to be in the domain business. Now what?

by Sid on December 29, 2012 0 Comments

Many people enter the domaining business without a clue as to what comes first. The quoted comment that follows was originally posted by Mark in response to a blog entry some months ago. With Mark's permission, I have repeated his comment, below, in its entirety. If you are new to domains and domaining, it is a must read!

"As long as we’re telling stories out of school, I’d like to suggest a little guidance. If I was new to the business, I would buy only .COM domains I could hand reg for about $8 each. This would be generic, descriptive, NO TRADEMARK OR EVEN SMELL OF TRADEMARK, popular keyword based products, services or geographic locations from two to four words in length. No numbers. No hyphens. Google avg. monthly [EXACT] “Local” search count in excess of 1,000 searches and a minimum PPC of $1 or more ...

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by Sid on June 30, 2012 0 Comments

Somehow, we seem to forget that SEO is just a special breed of check list for algorithms that are little more than utilitarian website pulse takers. Webmasters adjust and fine tune and adjust and fine tune websites over and over again, ad nauseum, in hopes that the algorithm will say (if algorithms could speak – that is), “Hey Google, I think we’ve found a vibrant, relevant website here with rich content that’s gonna make the site visitors happy to come visit and even more happy to come visit again. Whaddya say we take this website to base camp and get ready to climb?”

IMHO, what’s lost in the translation is that if we all created websites with the above quoted language as our guiding mission statement, SEO would unwittingly be part and parcel of all site development – not a fee generating mandatory side specialty.

If you want to ...

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FIRST BLOG POST: Rules of the Road

by Sid on January 1, 2010 0 Comments

Don't Steal

Stay away from trademarks and/or anything else that would tend to build your domain dynasty on the backs of intellectual property and/or the good will generated through the hard work and investment of protected third parties. PERIOD!

Without even getting into legal specifics, here's a very simple, common sense rule of thumb:

If the domain you are about to register will interfere with or "short- stop" visitor traffic that is clearly trying to go somewhere else, then you are likely tapping into someone else's revenue stream. That's not a good business model for success, and it will not only NOT make you rich, it could put all your assets (both current and future) at risk. So don't do it.

Patience Please

One way or another you will eventually learn that most domains are literally a dime a dozen and that millions ...

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