When search engines began feeding text ads to otherwise empty websites displaying only illustrations of yellow hard-hats accompanied by the words, “UNDER CONSTRUCTION”, little did these behemoths of search know they were setting in motion one of the greatest treasure hunts of all time, but instead of Gold Doubloons and Pieces of Eight, this modern day bounty took the form of highly prized, generic, descriptive keywords and phrases followed by a period and the letters, “com”, “net” & “org”. There be no fool’s gold here, but rich, digital bullion of the intellectual kind: DOMAIN GOLD.
What could not have been predicted was that this strategic move to monetize websites without content would virtually ensure that the majority of those pages, published to the most popular of all keywords and phrases searched globally by millions each day, would NOT be developed into the ultimate content rich ecommerce sites and information portals represented by the keywords and phrases contained in the domain name, but would instead become a testament to the treasure hunter and the anathema of the site visitor: PARKED PAGES.
In response to market changes and declining revenues, the parked page business model has slowly evolved over the years in an attempt to meet the ever increasing demands of the search engine algorithm taskmasters.
Today, mass development of domain name portfolios is all the rage. The domainer recipe for feeding an information hungry public largely consists of ad networks and affiliate programs combined with scraped content half-baked to perfection and served-up with an oversized pinch of SEO to taste.
What’s wrong with this recipe? Instead of satisfying the site visitor, this approach is largely intended to feed the domainer. The site visitor is simply a means to getting paid. Not a great strategy for restaurants – or domain names.
It’s all about bringing value to the Site Visitor. This is exactly what the search engines want and what the site visitors deserve.